Principal Advisor to Founders, Owners, and Executives Navigating Growth and Complexity

What I Do

I help leaders think clearly, decide deliberately, and execute responsibly.

My work sits at the intersection of strategy, leadership, and accountability. Clients engage me when they are no longer looking for ideas, but for sound judgment, structured thinking, and an external perspective grounded in real operating experience.

This is not coaching in the motivational sense. It is advisory work focused on decision quality, organizational clarity, and sustainable progress.

When Leaders Typically Reach Out

Most engagements begin during moments of tension or transition:

- Growth has stalled, and the underlying constraints are unclear.
- Leadership teams are misaligned, despite effort and intent.
- The business has outgrown its informal systems.
- The founder is carrying too much and needs leverage.

An organization is preparing for scale, or an exit, and cracks are forming. These moments are not failures. They are signals that the foundation needs attention.

How I Work

My advisory work is private, deliberate, and limited by design.

I work directly with founders, owners, and executives, often one-on-one, sometimes with leadership teams, to diagnose root issues, clarify priorities, and establish operating discipline.

There are no pre-packaged programs. Every engagement begins with understanding the business as it exists today, then applying structured thinking to what must change for progress to be sustainable.

Frameworks That Support the Work

Much of my advisory work is informed by two bodies of work I’ve developed and refined over time:

Foundational Thinking
A first-principles approach to understanding why systems behave the way they do, and how to change them at the root rather than at the surface.

The SIMPL Method
An operating model (business goverance system) that helps leaders focus on what actually drives results: Brand, Operations, and Product, without distraction or excess.

These frameworks exist to support decision-making, not replace it. They are tools, not templates or, "playbooks."

Who This Is (and Is Not) For

This work is best suited for leaders who:

• Are accountable for real outcomes
• Value clarity over comfort
• Are willing to confront structural issues, not just symptoms
• Want to build something durable, not just fast

It is not a fit for those seeking motivation, shortcuts, or outsourced responsibility.

Speaking and Teaching

In addition to private advisory work, I regularly speak and teach on leadership, strategy, accountability, and sustainable growth.

My work has been delivered in executive workshops, business forums, and academic settings. These engagements are grounded in the same applied thinking used in advisory work: clear, practical, and experience-driven.

Speaking & Workshops

Let's Connect

If you’re navigating a meaningful decision, transition, or period of uncertainty and want a thoughtful, experienced perspective: